The Process
Each project presents distinct challenges, necessitating the adoption of diverse processes. I prioritize the steps based on the specific objectives of the project, placing a strong emphasis on user research, team collaboration, ideation, and solution testing. Following this, I engage in iterative refinement of the outcomes, guided by feedback, to facilitate continuous improvement.
Generally, it goes like this:
User Research – Content Strategy – Design – Test & Iterate.
Discovery & Research
Initiate the project by thoroughly examining the subject and conducting user interviews with the target group. Schedule meetings with the Chief Executive Officer, developers, and the Head of Marketing to introduce the project, establish goals, and develop a design planning framework.
Content Strategy
The creation of user personas and scenarios facilitates a shared understanding of users’ objectives and capabilities. It is essential to identify the critical features that will result in a valuable and exceptional user experience. Additionally, the information architecture and user flows should be structured to delineate the various pathways available to novice users in comparison to returning users..
Sketch and Design
Develop sketches and wireframes for design concepts. Establish comprehensive style guides that outline the specifications for colors, icons, and typography. Produce a clickable high-fidelity prototype that aligns with the identified user requirements..
Test & Iterate
Conduct user testing to assess users’ experiences with the new designs and subsequently address any necessary iterations.
Work
